ABOUT US

What is our mission?

Our mission is in our name, "No Bullsh*t Camping Equipment". We aim to provide quality Australian Made products (where possible) and a reliable and honest service to assist our customers in building their dream camping set ups.

Who are we?

'NB Camping Equipment' ('NBCE' or 'No Bullsh*t Camping Equipment') was established in 2024 by me, Jeshua Miller, who was born and bred in the Barossa Valley, South Australia.

I was camping before I was walking. My parents took us away to our favourite holiday spot on the Yorke Peninsula, so I quickly became accustomed to sleeping in a tent (albeit with ever-growing luxuries the older we got). While camping took a small hiatus through my earlier teenage years, it was strongly reignited by my now-wife, Emma, who grew up camping to an even more hardcore extent than I did. She bounced around the country with her parents from just a couple of years old, and they bought a camper trailer before she was a teenager. It's the same camper trailer we're still using over 20 years later!

Like most couples we progressed from swags, to tents, to a camper trailer, and now a caravan. I've always been a fiddler, taking every opportunity I could to build, modify or upgrade our camping set ups along the way. Having installed my own 12V systems, drawers and vehicle upgrades, I progressed to helping friends do the same. It wasn't going to be long before I turned my hobby and passion into a business...

So how did NBCE start?

While NBCE only started in 2024, our "No Bullsh*t" philosophy going hand in hand with business is not. In 2018, my brother and I started NBSC (No Bullsh*t Speaker Cables) where we assemble and sell custom audio cables using Australian Made wire. A little over 2 years later, we left our full time jobs and started NBSD (No Bullsh*t Structural Detailing) which provides structural steel and precast detailing/drafting services and takes up most of our time day to day.

The idea of making custom Anderson cables isn't a new one for us. It's something I intended to work towards in early 2023, but it wasn't until I built a set of drawers for our Discovery 4 in late 2023 that the creative juices started flowing again, and that snowballed into starting NBCE.

Where are we now?

In 2026 we partnered with a new distributor, and our range has grown to nearly 1,700 products from brands like Victron Energy, Renogy and Enerdrive. Our free wiring tool is on its way, along with a range of our own products, including the return of our Little Legends covers. Read what's changed.

What is our philosophy?

Our philosophy goes hand in hand with our mission statement which is the same across all our "No Bullsh*t" businesses. Quality, service, supporting Australian industry as much as possible and doing it without all the bullsh*t. Yeah, that sounds a little cliché and you won't find a business today that doesn't claim something similar but ever since we took the plunge to start our own businesses, it's been our core value and we're confident that those who have worked with us in the past would agree.

What is our vision?

Now more than ever, businesses are so... "detached". It's all marketing, paid reviews and prioritising money over quality or service. Why can't we just go back to offering quality products, standing by them and focusing on customer service while having fun and maybe making a few bucks somewhere along the way so we can continue funding our hobbies and passions and sharing that with our family and friends?

That's our vision for NBCE, bringing the same level of quality and service we do in our other businesses, to the camping world and supporting Australian manufacturing along the way.

Focusing on Australian Made

If you've made it this far, you would have noticed this is a recurring theme for us. It's no secret Australian manufacturing isn't what it used to be but there's no reason it can't be what it was, again. We are a certified "Australian Made" licensee through NBSC and intend on going through the same process for NBCE.

When it comes to wire, we're extremely fortunate in Australia to have companies such as Tycab and Bambach making exceptional cable right here in Australia. We're also fortunate enough to have established relationships with these businesses and their wholesalers to further support their contribution to Australian manufacturing by delving into the world of 12V cabling, not just audio cabling.

Sadly, not everything we offer can be sourced from Australia. There are necessary parts that simply aren't made here but with the continued support of Australian Made products by us and our customers, we hope to make at least a small contribution in expanding what we do manufacture here in Australia.

Thanks for taking the time to learn about us, how NBCE started and where we want to take it!